Calgarians in the Mood for Change on City Council

70% of Calgarians Say it’s Time for a Major Change on Council

Saturday, October 09, 2010

Calgary, AB – With the municipal election ten days away, Calgarians are saying that it’s time for a shake-up on City Council. A new Ipsos Reid / Global News Calgary/ QR770 telephone poll finds that seven-in-ten (70%) Calgarians believe “it’s time for a major change” on City Council. Only two-in-ten (21%) believe that Calgary’s City Council “deserves to be re-elected”, while one-in-ten (9%) are undecided.

The mood for change is strongest among those who are “absolutely certain” they will turn out to vote on Election Day (80% want major change), as well as among older residents (76% of 35+ years want major change vs. 60% of 18-34 years) and longer term Calgary residents (76% of 11+ year residents want major change vs. 55% of 0-10 year residents.

Ipsos Reid Associate Vice-President, Jamie Duncan, cautions these results do not necessarily mean that Election Day will result in a major Council shake-up. “As much as Calgarians say they want change in Council, it’s not clear whether residents are talking about their own alderman, the approach Council takes in addressing issues, or how they communicate with residents about key decisions. It’s also possible that Calgarians like their own alderman and think it’s the rest of Council that needs a change.” Duncan also notes one other feature of municipal politics. “In municipal politics, name recognition is vital. That advantage might be enough to help many aldermen overcome a mood for change.”

These are the findings of an Ipsos Reid telephone poll conducted between October 5 and 6, 2010. The poll is based on a randomly selected sample of 500 Calgarians aged 18 or older. With a sample of this size, the results are considered accurate to within ± 4.4 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Calgary been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Calgary population aged 18 or older according to 2006 Census data.

For more information on this news release, please contact:
Jamie Duncan
Associate Vice President
Ipsos Reid Public Affairs
(403) 969-3235
jamie.duncan@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

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Calgarians in the Mood for Change on City Council

Contact

Jamie Duncan
Vice President, Canada
Ipsos Public Affairs
+1.403.294.7385
jamie.duncan@ipsos.com