Municipal Spending Top Issue Driving Calgarians’ Pick For Mayor

Wednesday, October 13, 2010

Calgary, AB – With only six days left until Calgary’s municipal election, a new Ipsos Reid / Global News Calgary/QR77 telephone poll shows that Municipal Spending continues to be the top issue determining who residents will vote into the Mayor’s office.

When asked, unprompted, to provide the most important issue that will determine which mayoral candidate they will vote for on October 18th, “municipal spending” (23%) tops the list, while three-quarters of Calgarians say that another issue is driving their vote for Mayor.

  • The issue of “municipal spending” is even stronger among those Calgarians who say they are “absolutely certain” to vote (30%).

Other top issues include:

  • transportation/transit (15%)
  • infrastructure maintenance/improvement/development (12%)
  • municipal taxes (10%)
  • accountability/honesty/integrity (8%)
  • airport tunnel/closure of Barlow Trail (6%)
  • road conditions/snow removal (6%)
  • crime/safety/policing (5%)
  • education issues (5%)

“Municipal spending” is the top issue for both Higgins (24%) and McIver (31%) voters, while “transportation/transit” is the top issue for Nenshi voters (25%).

These are the findings of an Ipsos Reid telephone poll conducted between October 5 and 6, 2010. The poll is based on a randomly selected sample of 500 Calgarians aged 18 or older. With a sample of this size, the results are considered accurate to within ± 4.4 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Calgary been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Calgary population aged 18 or older according to 2006 Census data.

For more information on this news release, please contact:
Jamie Duncan
Associate Vice President
Ipsos Reid Public Affairs
(403) 969-3235
jamie.duncan@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

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Municipal Spending Top Issue Driving Calgarians’ Pick For Mayor

Contact

Jamie Duncan
Vice President, Canada
Ipsos Public Affairs
+1.403.294.7385
jamie.duncan@ipsos.com