Political Polling in Wisconsin: Wave 1

Wednesday, October 13, 2010

Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that the Republicans are ahead in both the Senate and Gubernatorial races.

In the Gubernatorial race, Republican Scott Walker leads his Democratic opponent Tom Barrett by 10 points (52% vs. 42%) among likely voters.

In the Senate race, Republican Ron Johnson is on 51% compared to Democratic incumbent Russ Feingold who trails on 44% among likely voters. The survey included a range of 'leader attribute' questions and Feingold and Johnson are evenly matched on most (differences on the below attributes are within the margin of error):

  • About two in five feel each candidate has 'the right ideas about healthcare policy for the country' (although more than half of Wisconsin voters - 56% - would like to see healthcare repealed)
  • There is little difference between the two candidates on being seen as 'a strong leader for Wisconsin'
  • They are tied at 40% on 'understands the problems of someone like me'
  • There is little difference between the two candidates on being 'trusted on financial issues'
  • They are evenly matched in terms of being likely to 'say anything to win votes'

However, and crucially, Johnson beats Feingold on being 'the best person to help generate jobs in Wisconsin' (49% vs. 36%). Feingold is also far more likely to be seen as 'part of the problem with politics right now in this country' (42%, vs. 28% for Johnson), suggesting some measure of incumbency backlash.

Governor Jim Doyle's ratings are on balance negative, with 60% disapproving and a third (34%) approving with the way he is doing his job as Governor.

The 'Enthusiasm Gap' is substantial in Wisconsin, with 80% of Republicans vs. 60% of Democrats 'certain' to vote in November. Three quarters (73%) of Republicans say they are interested in following news about the midterms, compared to 58% of Democrats who say the same.

More data and full technical details are available in the topline document available for download to the right.

For more information on this news release please contact:
Clifford Young
Managing Director, Public Sector Practice
Ipsos Public Affairs


Julia Clark
Ipsos Public Affairs

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Political Polling in Wisconsin:  Wave 1

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Topline Results


Clifford Young
President, US
Ipsos Public Affairs
Julia Clark
Senior Vice President, US
Ipsos Public Affairs