Political Polling in Wisconsin: Wave 1

Wednesday, October 13, 2010

Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that the Republicans are ahead in both the Senate and Gubernatorial races.

In the Gubernatorial race, Republican Scott Walker leads his Democratic opponent Tom Barrett by 10 points (52% vs. 42%) among likely voters.

In the Senate race, Republican Ron Johnson is on 51% compared to Democratic incumbent Russ Feingold who trails on 44% among likely voters. The survey included a range of 'leader attribute' questions and Feingold and Johnson are evenly matched on most (differences on the below attributes are within the margin of error):

  • About two in five feel each candidate has 'the right ideas about healthcare policy for the country' (although more than half of Wisconsin voters - 56% - would like to see healthcare repealed)
  • There is little difference between the two candidates on being seen as 'a strong leader for Wisconsin'
  • They are tied at 40% on 'understands the problems of someone like me'
  • There is little difference between the two candidates on being 'trusted on financial issues'
  • They are evenly matched in terms of being likely to 'say anything to win votes'

However, and crucially, Johnson beats Feingold on being 'the best person to help generate jobs in Wisconsin' (49% vs. 36%). Feingold is also far more likely to be seen as 'part of the problem with politics right now in this country' (42%, vs. 28% for Johnson), suggesting some measure of incumbency backlash.

Governor Jim Doyle's ratings are on balance negative, with 60% disapproving and a third (34%) approving with the way he is doing his job as Governor.

The 'Enthusiasm Gap' is substantial in Wisconsin, with 80% of Republicans vs. 60% of Democrats 'certain' to vote in November. Three quarters (73%) of Republicans say they are interested in following news about the midterms, compared to 58% of Democrats who say the same.

More data and full technical details are available in the topline document available for download to the right.

For more information on this news release please contact:
Clifford Young
Managing Director, Public Sector Practice
Ipsos Public Affairs
312.375.3328
clifford.young@ipsos.com

OR

Julia Clark
Director
Ipsos Public Affairs
202.463.3623
julia.clark@ipsos.com

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Political Polling in Wisconsin:  Wave 1

Downloads PDF

Topline Results

Contact

Clifford Young
President, US
Ipsos Public Affairs
+1.202.420.2016
clifford.young@ipsos.com
Julia Clark
Senior Vice President, US
Ipsos Public Affairs
+1.312.526.4919
julia.clark@ipsos.com