Virtually All Male (97%) Drivers Look After their own Vehicle Compared to Six-in-Ten (59%) Female Drivers

Friday, October 22, 2010

Toronto, ON – Men and women differ significantly in the way they maintain their vehicles. According to a new quarterly syndicated tracking study called Canadian Automotive Aftermarket Monitor (CAAM) and conducted by Ipsos Reid, 97% of men who say they are the principal driver look after their own vehicle, compared to 59% of women...

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Virtually All Male (97%) Drivers Look After their own Vehicle Compared to Six-in-Ten (59%) Female Drivers

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Michael Hsu
Vice President, Canada
Ipsos Marketing
+1 416 572 4406
michael.hsu@ipsos.com