A ‘Sharp’ New Chief for Ipsos Understanding UnLtd.

Kristin Sharp Takes the Helm at Ipsos’ U.S. Qualitative Research Specialty

Tuesday, November 23, 2010

New York, NY and Cincinnati, OH – The qualitative and innovation research experts at Ipsos Understanding UnLtd. have a new leader. Kristin Sharp has been promoted to CEO for the research company’s U.S. qualitative branch. Sharp has served as the President of Ipsos Understanding UnLtd. (IUU) for the past year. In addition to her new role as IUU’s CEO, Sharp also becomes a member of the company’s North American leadership team.

“For the last 12 months, IUU has continued to grow and flourish under Kristin's leadership,“ says Jim Smith, Chairman and CEO for Ipsos in North America. “Her promotion to CEO is well merited, as Kristin has achieved outstanding success since coming to Ipsos. I expect that pattern to continue as she assumes the role of CEO for the business and that the entire IUU team will continue to provide our clients with innovative solutions for qualitative research.”

Kristin Sharp joined Ipsos Understanding UnLtd. in August of 2009 following a successful 13 year career at Procter & Gamble. During her time at P&G, Kristin held a number of key positions in both the Marketing and Market Research Departments, gaining extremely broad and valuable experience, especially in the fields of innovation, forecasting, and marketing optimization. Her last position at P&G was as Global and North America Director of Consumer and Market Knowledge for Home Care (P&G's highest growth Division). Prior to that Kristin led Consumer & Market Knowledge for P&G’s Tampax brand globally, and feminine care products across North America.

Kristin Sharp takes over the reins from Marilyn O’Brien, a co-founder of the IUU division, who has moved into a global strategic advisory and client management role for all of Ipsos. Sharp will report to Jim Smith, Chairman and CEO of Ipsos in North America, and to Pierre LeManh, Global CEO of the Ipsos Marketing Specialization.

“I joined Ipsos Understanding UnLtd. last year because this team has proven itself time and time again to be amongst the most innovative, forward-thinking and client obsessed groups in the research business,” says Sharp. “As CEO for the team, I’m looking to build on those strengths and continue our drive to excellence in qualitative research and client service.”

Kristin Sharp is based in Cincinnati.

For more information on this news release, please contact:
Elen Alexov
Director of Marketing Services
Ipsos North America
(778) 373-5136

About Ipsos Understanding UnLtd.

Ipsos Understanding UnLtd. (IUU) is a full service qualitative research firm offering a comprehensive array of highly innovative research, facilitation, and ideation services. One of the largest and most trusted qualitative firms in the world, IUU leverages the powerful experience of its 60+ moderators and research consultants to deliver actionable insights for our clients in the Consumer Packaged Goods, Retail, Healthcare/Pharma, Technology, Financial Services, and Entertainment sectors. Moreover, IUU’s proprietary products and techniques travel North America and globe, dovetailing seamlessly with our clients’ quantitative efforts.

IUU partners with clients to identify the insights, innovative ideas, and product and service concepts that help drive business.

For more information, visit us online at www.ipsos-uu.com.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

A ‘Sharp’ New Chief for Ipsos Understanding UnLtd.

Downloads PDF

Press Release


Elen Alexov
Director, Marketing Services,
North America