Parents Consider School Health and Physical Education Classes Important, Seek Improvements to Current Offering

Obesity Considered the Pre-eminent Health Issue Facing Children Today

Thursday, November 25, 2010

Toronto, ON – Parents of public elementary school children in Ontario generally recognize the importance of Health and Physical Education classes in school, a new Ipsos Reid poll conducted on behalf of Ophea reveals.

Three quarters of parents (74%) recognize Health Class in schools as being very important for their elementary school child, while over eight-in ten (84%) consider Physical Education to be so. Although elementary school parents recognize the importance of these classes for their children’s health, they are less than fully satisfied with the quality of classes being offered at schools.

The poll, taken October 7-14 among parents of Ontario elementary school children, also reveals that 44% of parents cite Obesity, top-of-mind, as being a main health issue facing children today, far outstripping any other health issue. Lack of exercise also features as a major concern, voluntarily cited among 16% of elementary school parents.

Health Classes Underwhelm

While approaching half (44%) are very satisfied with the quality of their child’s Physical Education class, only a quarter (26%) say the same about Health classes. Indeed, a full quarter (25%) say that they think Health Classes in schools do “not very much/nothing at all” to help prepare their children for health issues of concern to parents.

These are the findings of an Ipsos Reid poll conducted on behalf of Ophea from October 7-14, 2010. For the survey, a sample of 427 public elementary school parents (child[ren] in Grade 1-8) living in Ontario was interviewed online. With a sample of this size, the results are considered accurate to within ±4.7 percentage points, 19 times out of 20, of what they would have been had the entire public elementary school parent population of Ontario been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional, gender and education composition reflects that of the actual population according to Census data. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
Anna Little
Research Manager
Ipsos Reid Public Affairs
(416) 324-2298
anna.little@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

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Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).

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Parents Consider School Health and Physical Education Classes Important, Seek Improvements to Current Offering

Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com