Cyber Monday Shopping More Popular in China than US

61% of Chinese Plan to Shop Online During Cyber Monday Week Versus 43% of Americans

Tuesday, November 30, 2010

New York, NY - Cyber Monday is the Monday after Black Friday in the U.S. where retailers offer big sales online. However, more consumers in China plan to shop online on Cyber Monday than in the U.S., Germany and Japan.

According to a new global survey, 22% of Chinese plan to shop online on November 29 versus 17% in the U.S. During Cyber Monday week, from November 29 to December 6, 61% of Chinese plan to shop online versus 43% in the U.S., 37% in Germany, and 34% in Japan. In the U.S. almost half of 18-49 year olds (47%), as well as those with an income higher than the average (48%), plan to shop during Cyber Monday week. In comparison, in China, six in ten adults aged 18-49 (60%) and with a higher than the average income (64%) plan to shop online during Cyber Monday week.

These are some of the findings of an Ipsos poll conducted November 4-15, 2010. For the survey, a sample of 1,002 respondents in the U.S., 1,004 respondents in China, 1,015 respondents in Germany, and 1,004 respondents in Japan from Ipsos’ online panels was interviewed online. Respondents include adults aged 18-64 in the U.S., and adults aged 16-64 in China, Germany and Japan. Quota sampling and weighting were employed to balance demographics and ensure that the sample's composition reflects that of the population according to Census data for each country.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:
Leslie Rich, PhD
Senior Vice President
Ipsos OTX MediaCT
(814) 835-1785

About Ipsos OTX MediaCT

Ipsos OTX MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today’s digitally-driven consumer in the fast moving media, content and technology space. By integrating new technologies and immersive techniques with extensive traditional research experience, Ipsos OTX MediaCT’s market leading research solutions help clients better understand media and technology consumption, evaluate content, monitor the value of brands and provide guidance for successful innovation. The Ipsos OTX MediaCT approach results in deeper and more profound consumer insights that allow companies to maximize their return on investment.

To learn more, please visit,

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit to learn more about Ipsos' offerings and capabilities

Cyber Monday Shopping More Popular in China than US

Downloads PDF

Press Release


Leslie Rich
Senior Vice President
Ipsos MediaCT