Eight in Ten (78%) Canadians Don’t Know When They’ve Purchased a Counterfeit Item

Six in Ten (68%) Agree that Canadian Deal-Seekers May Not Get What they Bargained For Due to Increased Availability of Counterfeit Goods

Wednesday, December 01, 2010

Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely...

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Eight in Ten (78%) Canadians Don’t Know When They’ve Purchased a Counterfeit Item

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com