Parti Québecois Holds Lead On Voting Favourability

Corruption allegations / scandals rising to the fore as issue of the moment for Québecers

Wednesday, December 08, 2010

Montreal, QC – Newly released research conducted amongst a representative sample of Québecers by Ipsos Descarie on behalf of Global Montreal suggests that if an election were held today, the Liberal government of Jean Charest would receive the support of 17% of the population, four percentage points ahead of the Action Démocratique du Québec (13%) and thirteen percentage points behind the Parti Québecois (30%). Close to 1-in-4 (24%) are undecided with regard to the party which they would support.

Support for the respective parties follows linguistic lines, with exactly half (50%) of all anglophones surveyed expressing support for the Liberal Party, followed distantly by the Green Party (12%). Close to 1-in-3 (30%) anglophones indicated that they are unsure which party they would support. In contrast, support amongst francophones is strongest for the Parti Quebecois (36%), followed by the Action Démocratique du Québec (15%), the Liberal Party (11%), and finally Québec Solidaire (9%). Just over 1-in-5 (22%) francophones are unsure which party they would support.

Dominating Québecers’ concerns as issues of the day are healthcare (51%), politics and corruption scandals (49%), and the economy (43%). While equal proportions of francophones and Anglophones express concern regarding healthcare as a key issue facing Québec, they are divided in their expressed concern for issues pertaining to politics and corruption scandals – 54% of francophones defining these as important issues of the moment for Québec, compared to 26% amongst anglophones.

Overall, over 1-in-2 (56%) believe that the Liberal government is not doing enough to protect the French language in Québec – with a significant divide on the other hand along linguistic lines on this point (65% amongst francophones, 5% amongst anglophones).

With support for measures aimed at restricting access to English language instruction at 28% overall (32% amongst francophones, 8% amongst anglophones), concerns for protection of the French language appear not to correlate entirely with support for the recently tabled Bill 115.

These are some of the findings of an Ipsos Descarie poll conducted between November 15th and 19th, 2010, on behalf of Global Montreal. For this survey, a provincial sample of 1,291 adults from Ipsos' Quebec online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.7 percentage points 19 times out of 20 of what the results would have been had the entire population of adults in Quebec been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Mark Wilkins
Vice President
(416) 904-4360
mark.wilkins@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Parti Québecois Holds Lead On Voting Favourability

Contact

Mark Wilkins
Vice President / Vice-présidente
Ipsos Marketing
+1.514.904.4360
mark.wilkins@ipsos.com