New York, NY – Businesses in the media and entertainment sectors have a new way to connect to the latest research insights. Joseph Cesaria, a veteran sales executive has joined Ipsos as Senior Vice President of Business Development. In this role, he will lead business development and build client relations for the company’s media, content, and technology practice. Cesaria brings to the role nearly two decades of primary research experience in the areas of media/entertainment, financial services, and consumer package goods, with a focus on implementing media and entertainment research solutions.
“Joe Cesaria is an experienced and accomplished market researcher who understands the complexities and challenges faced by companies in media business,” says Bruce Friend, President of Ipsos OTX MediaCT. “We are happy that Joe has decided to come on board with us. I’m confident that he will help connect our clients to the research solutions they need to drive their business forward in an ever changing landscape.”
Prior to his new role at Ipsos, Joe Cesaria served as group director, media research for InsightExpress, where he was responsible for managing and developing new business opportunities with premier media companies, including NBC Universal, MTV Networks, Warner Brothers, Meredith Publishing and Forbes.com, among others.
Joe is no stranger to the Ipsos organization. Previously, he served as director, client development with Ipsos Insight, where he was responsible for identifying and developing new business for specific industry sectors including financial services, media/entertainment, consumer package goods and telecommunications.
“I look forward to leveraging my contacts in the media space to develop new relationships and grow existing business,” says Cesaria of his new responsibilities at Ipsos OTX. “I’m particularly excited to be spearheading the development of Ipsos OTX’s Live|Stream business. Ipsos OTX’s Live|Stream technology is a revolutionary approach for collecting behavioral and attitudinal data among consumers in the digital space – improving both quality and the efficiency in which the data is collected.”
Joe Cesaria holds a B.S. in Marketing from Lehigh University and an M.B.A. in Finance from Dowling College. He is based in the company’s New York office.
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Director, Marketing Services
Ipsos North America
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).
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