A Car That Keeps Up With Canadians: Top Features Canadians Deem Important While Cruising Include Reasonable Cost, Fuel Efficiency and a Car That’s Great for Canadian Winter

Different Gears for Different Years as Preferences Shift By Age, Gender and Region

Tuesday, December 14, 2010

Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up...

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A Car That Keeps Up With Canadians: 
Top Features Canadians Deem Important While Cruising Include Reasonable Cost, Fuel Efficiency and a 
Car That’s Great for Canadian Winter

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com