Mooth Makes Moves at Ipsos ASI

Advertising Researcher Tackles Senior Client Service Role

Thursday, December 16, 2010

Cincinnati, OH – Rob Mooth has made an impression on Ipsos ASI. Just a few months after joining the company’s advertising research division, Mooth has been promoted to lead Ipsos ASI’s U.S. relationship with Procter and Gamble.

Rob Mooth

“Rob has a strong track record of advising brands on growth strategies using consumer insights,” says Anne Hedde, Global President with Ipsos ASI. “He knows that devising effective communication strategies is one of the biggest challenges clients face, especially in our rapidly evolving multi-media environment. He’s made a positive contribution to Ipsos ASI and no doubt will continue to excel in his new role.”

With over 20 years of experience, Mooth’s career began on the client side with positions at Procter & Gamble and Ralston Purina before moving to BASES in 1998. At Ipsos since April 2010, he is now responsible for managing Ipsos ASI’s growing relationship with P&G North America.

“Brands are facing unique challenges as the consumer and media landscape evolves, and the importance of strong insights that are relevant across media and borders has never been more critical,” says Mooth. “Ipsos ASI is a proven and innovative leader in helping brands develop and optimize communication strategies. I’m looking forward to the opportunities ahead and helping more brands make better decisions in communications and media.”

Rob Mooth is a graduate of Indiana University, Bloomington with a Bachelor of Arts in Chemistry and Economics. He is based at Ipsos ASI’s office in Cincinnati.

For more information on this news release and Ipsos Loyalty research, please contact:

Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).

Visit to learn more about Ipsos' offerings and capabilities

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Mooth Makes Moves at Ipsos ASI

Downloads PDF

Press Release


Elen Alexov
Director, Marketing Services,
North America