Only a Slim Majority (53%) of Canadians Believe Health Claims Made on Food Product Labels

While Most Believe Probiotics (72%) and Omega-3 Fatty Acids (79%) Improve Their Health, Just Four in Ten (44%) Canadians are Willing to Pay More for Products Which Make Health Claims

Tuesday, January 18, 2011

Toronto, ON – Canadians are mixed on the believability of health claims made on food product labels, according to a new poll conducted by Ipsos Reid on behalf of Global National. Only a slim majority (53%) of Canadians ‘agree’ (5% strongly/48% somewhat) that they ‘believe the health claims made on food labels’. Conversely, nearly...

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Only a Slim Majority (53%) of Canadians Believe Health Claims Made on Food Product Labels

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com