Should There Be a BC Provincial Election in 2011?

Public Split with 48% Saying Yes and 43% Saying No

Friday, January 28, 2011

Vancouver, BC – With the governing BC Liberals and opposition New Democrats both choosing a new party leader in the next few months, there has been some public discussion of when the next provincial election should be held. A new Ipsos Reid online poll shows that British Columbians are split about whether the next provincial election should be held on the fixed election date of May 14, 2013, or in 2011 after the BC Liberals and NDP have chosen their new leaders.

Nearly half (48%) of British Columbians say they would prefer to have the next provincial election in 2011, after the BC Liberals and NDP have chosen their new leaders. Slightly fewer (43%) British Columbians say they would prefer an election on the fixed election date of May 14, 2013.

Interest in a 2011 election is much higher among 2009 NDP voters (63% want an election in 2011) than among 2009 BC Liberal voters (37% want an election on 2009). A majority (57%) of 2009 BC Liberal voters would prefer to stick with the fixed election date (vs. 32% of NDP voters).


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These are the findings of an Ipsos Reid online poll conducted on behalf of Global BC. The poll was fielded January 20-24, 2011 with a representative sample of 750 adult British Columbia residents. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.6 percentage points, 19 times out of 20. The margin of error will be larger for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual British Columbia population according to 2006 Census data. The polling was conducted using Ipsos Reid’s “Voice of the West Interactive Forum” – an online panel of more than 6,500 British Columbians who have been recruited to match the overall characteristics of the adult residents of the province.

For more information on this news release and Ipsos Loyalty research, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5130
kyle.braid@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).

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Should There Be a BC Provincial Election in 2011?

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Press Release

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com