New York, NY – Ipsos, one of the world’s leading market research companies, and Innerscope Research, Inc., the leader in using biometrics to deliver emotion-based consumer insights, announced today a partnership to fully integrate biometric measures of unconscious emotional engagement into a suite of Ipsos’ leading products.
The initial product launch will integrate Innerscope’s biometric methods and technology into the highly successful Ipsos ASI AdLab product. Ipsos clients will now benefit not only from live quantitative results and integrated qualitative, one of the hallmarks of AdLab, but will also be able to gain real-time in-depth insights on unconscious emotional response to their advertising. This launch will be followed shortly by the integration of Innerscope biometrics into the Ipsos ASI Next*Connect ad testing approach as well as Innoscreen® Concepts and Pack Evolution, the concept and package testing tools from the Ipsos Marketing group. In each case, the goal is to increase the value of the insights that clients will gain by leveraging the insights from the existing product with the additional power of the biometrics.
The work is being led by the Ipsos Open Thinking Exchange, Ipsos’ center for innovation. “We set out to find a partner with a method for measuring unconscious consumer response that would complement our long-time focus on emotion,” says David Brandt of the Ipsos Open Thinking Exchange. “Biometrics offers the best way to do this and Innerscope is the ideal partner. They are highly validated by academic literature and industry studies and offer a technology that we can scale globally.”
Innerscope, the only neuroscience-based company whose research has been validated by a full Advertising Research Foundation Research Review, measures unconscious emotional responses with an advanced biometric sensor belt. The belt monitors skin sweat, heart rate, respiration and movement, the key physiological indicators of emotion. Innerscope then quantifies the findings, often in combination with eye tracking, into actionable insights that empower marketing and media professionals to make better business decisions based on knowing the precise creative elements that impact emotional response.
“Partnering with one of the most successful and well-respected research companies in the world helps us to accelerate the process of making biometric research fundamental to advertisers and marketers on a day-to-day basis,” says Dr. Carl Marci, CEO of Innerscope Research. “We are thrilled to build on a relationship that started in Innerscope’s earliest days and develop game changing tools that will augment our existing business and help bring biometrics firmly into the mainstream of marketing and media testing.”
“This relationship is not about just putting together two individual business offerings and claiming it as innovative integration,” says Shelley Zalis, CEO of the Ipsos Open Thinking Exchange. “For the first time, clients will be able to seamlessly understand the additional dimension of unconscious consumer response in their day-to-day decision making, leading to stronger end results and a greater understanding of how brands are connecting with people today."
For more information on this news release please contact:
Ipsos Open Thinking Exchange
Manager of Marketing & Public Relations
Innerscope Research, Inc.
About Innerscope Research
Innerscope Research, Inc. is dedicated to solving difficult market research questions by measuring and analyzing unconscious emotional responses to media and marketing stimuli. With its breakthrough Biometric Monitoring System™, Innerscope accurately predicts consumer behavior, providing Fortune 100 advertisers and media companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice.
For more information, please visit, www.innerscope.com.
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