Metro Vancouver Residents Divided Over Downtown Casino-Hotel Project

Majority Expect Significant Economic Benefits AND Significant Social Costs

Thursday, March 24, 2011

Vancouver, BC – Metro Vancouver residents are sharply divided in their views of the proposed expansion and relocation of the downtown Vancouver Edgewater Casino. A new Ipsos Reid poll shows that 48% of residents support proceeding with the casino-hotel project and 46% oppose proceeding with the project. While total support and opposition are roughly equal, strong opposition (26% ‘oppose strongly’) is 10 points higher than strong support (16% ‘support strongly’).

  • Support for the project is slightly higher among men (51% support) than among women (44% support).

The proposal is currently being reviewed by the City of Vancouver, whose residents (n=250) are also split in their opinions, but tend to side more with opposing the project (53% oppose) than supporting the project (43% support).

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While Metro Vancouver residents are divided equally in their overall assessment of the project, nearly two-thirds (64%) do agree that it will provide significant economic benefits to the region. One-third (32%) of residents disagree that the project will provide significant economic benefits. Six-in-ten (59%) City of Vancouver residents also agree the project will provide significant economic benefits to the region, while 37% disagree with this assessment.

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Metro Vancouver residents see more than economic benefits to the project – they also see the social costs. Six-in-ten residents (60%) say they agree that this casino-hotel project will result in significant social costs to the region. Nearly four-in-ten (36%) residents disagree with this assessment.

  • Agreement is higher among women (64% agree) than among men (56% agree).

Among City of Vancouver residents, two-thirds (67%) agree the project will result in significant social costs, while three-in-ten (31%) disagree.

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These are the findings of an Ipsos Reid online poll fielded March 17-21, 2011 with a representative sample of 900 adult Metro Vancouver residents. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.3 percentage points, 19 times out of 20 (City of Vancouver n=250, ±6.2 percentage points, 19 times out of 20). The margin of error will be larger for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Metro Vancouver population according to 2006 Census data. The polling was conducted using Ipsos Reid’s “Voice of the West Interactive Forum” – an online panel of more than 6,500 British Columbians who have been recruited to match the overall characteristics of the adult residents of the province.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5130

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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Metro Vancouver Residents Divided Over Downtown Casino-Hotel Project

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Press Release


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130