Ipsos OTX MediaCT Nominated for MRC Award

Nomination Recognizes Experimental Appcast Work with Lumi Mobile

Friday, April 15, 2011

Los Angeles, CA and London, UK – Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Mobile Research Conference (MRC) award for its Appcast project work with Lumi Mobile.

The nomination comes after Ipsos and Lumi conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show. Using a combination of chat, polls, trivia and open-ended questions, a panel of over 100 viewers created an extended virtual Oscar viewing party that offered unique insight into how the different show elements - including the promos for upcoming ABC series - were being received.

“The key goal of the Appcast project was to develop a research method that supplies clients with rich research insight and increases participants’ enjoyment of the experience,” says Andrew Leary from Ipsos OTX MediaCT. “To take full advantage of the mobile phone as a research device but make it interesting and fun and leaving consumers wanting more.”

The MRC Awards, introduced as part of the third annual Mobile Research Conference, aim to encourage and recognize innovation in conducting market research through mobile devices. The award winner will be announced at the drinks reception at the close of day one of the MRC Conference in London on April 18.

For more information on this news release, please contact:

Andrew Leary
Ipsos OTX MediaCT
(310) 736-3390

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Ipsos OTX MediaCT Nominated for MRC Award

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Andrew Leary
Chief Executive Officer, US
Ipsos SMX