Seattle Summit Uncorks Ideas for Global Thinking, Local Action

Ipsos Knowledge Summit Examines the Link between Local and Global Marketing

Thursday, June 02, 2011

Seattle, WA – Ipsos is once again challenging Seattle marketers to think about the way they do business. The company’s 5th annual Seattle Knowledge Summit is slated for June 9, 2011. The event will feature senior researchers from across Ipsos' five specializations (advertising, loyalty, marketing, media, and public opinion) sharing research- based insights into the similarities and differences of global and local consumers.

“The lines between global, local and community have all blurred,” says Mary Kaye O’Brien, Vice President with Ipsos in Seattle. “We can think globally and extend our brands all the way around the world, but what we do locally in the communities we work in is often where brands are made or broken. As the home of big brands like Starbucks and Microsoft, Seattle marketers know that as well as anyone.”

This year’s summit will offer a unique experience to participants. Ipsos is hosting the Summit at the Januik Winery in Woodinville, one of Washington's finest wineries. The afternoon schedule of presentations and discussions will then be followed by a wine tasting.

With the day’s theme set on the global-local juxtaposition, topics at this year’s Ipsos Knowledge Summit will range from social media to public opinion polls. Sessions will include:

  • A presentation with The Seattle Times to share results of a research study on local shopping styles as well as sharing best practices for gathering and using consumer insights to drive marketing and merchandising.
  • A presentation on new global trends in research, with insights to help marketers understand how to act upon these trends in the Pacific Northwest.
  • A revealing presentation on America’s media consumption patterns, including attitudes and behaviors driving adoption of new tech devices such as smartphones.
  • An examination of global consumer opinions covering the most recent findings from Ipsos Public Affairs' Global@dvisor study.
  • A presentation sharing results from a study of different well known technology products and services to help researchers and marketers better understand what they can do to improve and innovate locally.
  • A countdown and review of the top ten advertising trends, based on hundreds of advertising tests and tracking studies for advertisers and senior marketers around the world.
  • A presentation on how social media is impacting marketing and branding in the Pacific Northwest.
  • A study of best practices on the variety of technologies to track and influence brands via social media.
  • And an examination of a customer satisfaction and loyalty metric to measure your business’ share-of-wallet and business results.

Attendance is free, however, registration is required. Interested participants can register online at: knowledge-summit.aspx

“No doubt, June 9th will be a fascinating afternoon for any and all Seattle-area,” concludes O’Brien. “And it is fitting that we are hosting this at a winery because as most marketers know, reading consumer behavior and identifying their unique characteristics is as difficult as recognizing a wine's terroir. But with good research and expert advice to back you up, you’re bound to pick a great vintage.”

For more information on this news release, please contact:

Mary Kaye O'Brien
Vice President
Ipsos Marketing
(425) 586-5589

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

Seattle Summit Uncorks Ideas for Global Thinking, Local Action

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Michael Rodenburgh
Executive Vice President, Canada
Ipsos Marketing