Twice as Many Hispanics Approve than Disapprove of President Obama’s Job Performance

62% Approval Rating among Hispanics Is 12 Points Higher Than among All U.S. Adults

Thursday, June 30, 2011

New York, NY – A recent Ipsos-Telemundo Poll indicates that six in ten U.S. Hispanic adults (62 percent) approve of the way Barak Obama is handling his job as President while 31 percent disapprove of it. President Obama’s approval rating among Hispanics continues to be higher than it is among the U.S. public at large. The latest Ipsos-Reuters poll shows that just half of all U.S. adults (50 percent) approve of Obama’s job performance while 46 percent disapprove of it.

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At just under one in four, the proportion of Hispanics who strongly approve of Obama’s handling of his job (23 percent) is nearly the same as it is among the entire U.S. public (24 percent). However, Hispanics are significantly less likely to strongly disapprove of President Obama’s job performance than are Americans in general (10 percent vs. 26 percent).

Opinions of Hispanics about Obama’s job performance hardly differ depending on whether or not they are registered to vote. Among Hispanics who are registered to vote, 64 percent approve of it and 33 percent disapprove of it.

Hispanics Not As Widely Enthusiastic about the President As in 2009

While twice as many approve of President Obama’s job performance than disapprove of it, his approval ratings among Hispanics have fallen since he took office. In fact, the drop is sharper among Hispanics than it is among the U.S. public in general. Obama’s current approval level of 62 percent among Hispanics is 24 points lower than it was in April 2009 (86 percent) when the President marked his first 100 days in office. During the same period, Obama’s approval rating fell by only 13 points from 63 percent to the current level of 50 percent.

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These are some of the findings of an Ipsos-Telemundo poll conducted June 3 - 19, 2011 with a nationally representative sample of 503 Hispanics aged 18 and older, interviewed by telephone via Ipsos’ U.S. Hispanic Omnibus. The findings among the U.S. population at large are based on an Ipsos Reuters poll conducted June 3 - 6, 2011 with a nationally representative, randomly selected sample of 1,132 adults aged 18 and older across the United States interviewed via Ipsos’ U.S. Express Telephone Omnibus.

With samples of these sizes, the results are considered accurate within 4 and 3 percentage points respectively, 19 times out of 20, of what they would have been had the entire adult population of Hispanics, and the entire population of adults in the U.S. been polled.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. These data were weighted to ensure that the sample's composition reflects that of the actual U.S. population according to U.S. Census figures. For the survey, respondents had the option to be interviewed in English or Spanish.

For more information on this news release, please contact:
Julio C Franco
Senior Research Manager
Ipsos Public Affairs
New York, NY

About Telemundo

Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multi-platform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and and ; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe.

They help clients create long-term relationships with their customers, stakeholders or other constituencies. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Twice as Many Hispanics Approve than Disapprove of President Obama’s Job Performance

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Elen Alexov
Director, Marketing Services,
North America