Eight in Ten (80%) Say They Feel Cheated by Frozen Desserts Appearing to be Ice Cream

A majority (55%) of respondents agree that they’re ‘sometimes confused about which ice cream products are made from milk or cream and which are not’

Wednesday, July 20, 2011

Toronto, ON – Eight in ten (80%) residents of Vancouver, Toronto, Montreal and Halifax agree that they feel like they’re being ‘cheated by companies that appear to be selling ice cream when they’re not’, according to a new Ipsos Reid poll conducted on behalf of the Dairy Farmers of Canada.

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Eight in Ten (80%) Say They Feel Cheated by Frozen Desserts Appearing to be Ice Cream

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com