Friends/Fun Help Contest Winners with an 18% Share of "The Happiness Equation"

20 Ipsos Contest Winners to Receive Copies of John Hallward’s Book on Happiness

Thursday, September 08, 2011

Vancouver, BC – It is almost no contest, friends and fun account for 18% of your total happiness. In his new book “The Happiness Equation: The Human Nature of Happy People”, Ipsos ASI’s John Hallward has identified a formula to help Canadians measure their happiness levels. The formula identifies a percentage breakdown of eight different aspects of life. This week, Ipsos delighted 20 of its clients and friends who submitted their best guesses to a fun contest, with complimentary copies of the book.

The book shares the findings of a unique Ipsos study about happiness among everyday Canadians, and relates this happiness to everything you can imagine (from health and sex, to body weight and alcohol, to debt and income, friends and community, charity and religion, and more). The characteristics of happiness are presented, along with some implications to become happier.

"In the book, I point out eight key factors in our overall happiness, backed by Ipsos’ research into what makes for a happy Canadian," says John Hallward, President of Global Product Development with Ipsos ASI and author of the book. "We wanted to share this with clients of Ipsos so we asked them to guess the breakdown for each aspect, and maybe have a little fun while thinking about what delights them and brings happiness into their lives."

So what are the ingredients to finding 100% happiness? According to Hallward’s book the eight factors are:

  • mental peace of mind/stress
  • financial status (mainly staying out of debt)
  • friends/fun (connecting)
  • physical health
  • marital quality
  • family
  • job quality
  • charity (giving/volunteering)

To win a copy of the book, contestants were asked to guess the percentage each aspect has on their lives and those that accurately guessed the percentage figure for the amount friends and fun account for in your happiness were the winners.

The following 20 people came closest to guessing the correct answer (18%) and will receive copies of the book:

  • Nancy Arab
  • Mark Chuchra
  • Jacques Haket
  • Glen Henry
  • Andrea Hosfield
  • Grace Hwang
  • Arlene Lang
  • Graeme Lauber
  • Richard Lee
  • Warren MacKenzie
  • Belinda Morin
  • Susane Orlowski
  • Glen Phillips
  • Aditi Quadras
  • Zev Smith
  • Kevin Sonnenberg
  • Tima Steinberg
  • John Vernon
  • Angela Wilson
  • Linda Young-Blendick

Details on the contest and its rules are available here.

"The Happiness Equation: The Human Nature of Happy People", Hallward’s second book, is published by Price-Patterson Ltd. and is available online through and In 2007, Hallward authored "Gimme! The Human Nature of Successful Marketing" (published by Wiley & Sons, 2007). That book focused on the application of human nature and research in developing successful advertising and marketing campaigns.

For more information on this news release please contact:

Elen Alexov
Director, Marketing Services
Ipsos North America

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP.

Friends/Fun Help Contest Winners with an 18% Share of

Downloads PDF

Press Release


Elen Alexov
Director, Marketing Services,
North America