U.S. Lottery & Gaming Summit Seeks to Build Capital Ideas for Meeting the Challenges of the Digital World

Ipsos’ Paul Lauzon to Present New Market Research Perspectives at December Summit in Washington

Monday, November 14, 2011

Calgary, AB and Washington, DC – The whole world is online so it should be no surprise to find lotteries and gaming taking to the Internet and the digital world. To that effect, the inaugural Digital Gaming and Lottery Policy Summit (DGLP Summit) has been created to bring regulators, policymakers, gambling operators, lotteries and technology providers under one roof. Delegates of the Summit will address policy changes in the United States that could result in the regulation of new forms of electronic, interactive gambling.

As a leader in market research for lotteries and gaming, Ipsos’ Paul Lauzon will attend the Summit to present on the convergence of online and offline gaming products and provide a view into consumer activity and behavior in both realms. Ipsos is also a key sponsor of the December event, with Lauzon presenting on Day 2 of the two day summit.

“The Internet has changed the way consumers interact with brands, and that is just as true of lottery and gaming products as it is for any other segment,” says Lauzon, Senior Vice President with Ipsos’ Lottery & Gaming research practice. “My presentation at the DGLP Summit will focus on the unique challenges lottery and gaming organizations face, with a specific focus on how their consumers are behaving and acting online and offline. I will also be presenting recent findings from our latest gaming tracker study, and offering insights into the mindset of online game players with a gauge for their appetite for online products.”

The Digital Gaming and Lottery Policy Summit will take place December 5-6, 2011 at the Washington, DC Hilton Alexandria Mark Center. This collaborative, inclusive event will provide a unique forum through which attendees will achieve critical strategic and educational goals, through a set of shared objectives aimed at building stronger relationships among all parties and a deeper understanding of the issues involved. The Summit will include two full days of informative, concise seminars designed to crystallize the issues and challenges surrounding the US struggle to address the global and domestic proliferation of new forms of gambling across digital media.

More information on the Digital Gaming and Lottery Policy Summit, including registration, can be found online at http://www.bvmediagroup.com/Events/DGLPSummit.aspx or follow the Summit on Twitter at http://twitter.com/BVMG.

For more information on this news release, please contact:

Paul Lauzon
Senior VP and Managing Director
Lottery & Gaming Group
(403) 294-7386

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

U.S. Lottery & Gaming Summit Seeks to Build Capital Ideas for Meeting the Challenges of the Digital World

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Paul Lauzon
Senior Vice President, Canada
Ipsos Marketing