Brands Increase Recall with TV/Digital Mix

Study by Google and Ipsos Shows the Power of Mixing Medias

Monday, December 19, 2011

New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads. Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads...

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Brands Increase Recall with TV/Digital Mix

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Elen Alexov
Director, Marketing Services,
North America