High Hopes for 2012: Seven in Ten (72%) Global Citizens Online Think It Will Be a Better Year Than 2011

But Only Four in Ten (41%) Agree Global Economy Will Be Stronger

Monday, January 09, 2012

Washington, DC — A new poll conducted by global research company Ipsos for Reuters News finds that a majority (72%) of online citizens in 24 countries ‘agree’ they are optimistic that 2012 will be a better year for them than 2011 – 30% agree very much, 42% agree somewhat.

Optimism reins among the vast majority of those living in France and Indonesia, where 91% in each country ‘agree’ they are optimistic that 2012 will be a better year. Following next is Brazil (90%), India (89%) and Mexico (85%). On the other end, those in Italy (45%), Japan (46%), Sweden (55%) Hungary (56%) and Great Britain (58%) are least likely to agree.

Only four in ten (41%) citizens online in 24 countries ‘agree,’ however, that the global economy will be stronger in 2012 than in 2011 – 9% agree strongly, 32% agree somewhat.

Hesitancy towards the future of the global economy is not prevalent everywhere; in fact, a majority of those in India (74%), Brazil (70%), Indonesia (68%) and Saudi Arabia (63%) ‘agree’ the global economy will be stronger. On the flip side, those living in France (19%), Hungary (20%), Belgium (21%), Italy (22%) and Sweden (22%) are least likely to respond this way.

Demographically, global citizens under the age of 35 (77% ‘agree’ 2012 will be better, 47% economy will be stronger), with a ‘high’ household income (77% ‘agree’ 2012 will be better, 43% economy will be stronger) and with a ‘high’ level of education (75% ‘agree’ 2012 will be better, 44% economy will be stronger) appear to have the highest hopes for 2012.

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These are some of the findings of an Ipsos Global @dvisor poll conducted between on behalf of Reuters News. The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. An international sample of 21,245 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between December 6 – December 19, 2011. Approximately 1000+ individuals participated on a country by country basis with the exception of Argentina, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden, Russia and Turkey, where each have a sample 500+. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a sample of 500 19 times out of 20 per country of what the results would have been had the entire population of the specifically aged adults in that country been polled.

For more information on this news release, please contact:

Clifford Young
Senior Vice President
Ipsos Public Affairs

For all Reuters/Ipsos Polls go to: http://www.ipsos-na.com/news-polls/reuters-polls/

For information about Ipsos and access to all Media and Polling Releases go to: http://www.ipsos-na.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.). Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities. Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP.

About Thomson Reuters

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High Hopes for 2012:  Seven in Ten (72%) Global Citizens Online Think It Will Be a Better Year Than 2011


Clifford Young
President, US
Ipsos Public Affairs