Ipsos Healthcare’s Research Chief Joins MRII Board

Paul Snyderman Elected to Marketing Research Institute International 2012 Board of Directors

Tuesday, January 24, 2012

New York, NY and Saint Louis, MO – Ipsos Healthcare is pleased to announce that Paul Snyderman, Chief Research Officer, has been elected to the 2012 Board of Directors of the Marketing Research Institute International (MRII). The MRII is a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession.

“Leadership and partnership are two of Ipsos’ core values and ones we share with the MRII,” says Elys Roberts, President with Ipsos Healthcare. “Paul’s election to the board demonstrates how our shared values contribute to the overall value of the research profession. I applaud him on this achievement and know he will succeed in this role just as he does with everything he does at Ipsos Healthcare.”

Snyderman joins a distinguished group of marketing research professionals on the board, led by John Lewington, 2012 Board President. Lewington is Associate Dean of the John E. Simon Business School at Maryville University in Saint Louis.

“It is a privilege to be joining such an accomplished team of research thought leaders.” says Snyderman of his Board post. “The MRII is a highly respected organization dedicated to advancing research as a profession and the members of the 2012 Board reflect and share that commitment. It will be a personal and professional pleasure to work with the Board.”

Paul Snyderman has been Chief Research Officer with Ipsos Healthcare since 2008. He holds a Ph.D. in Social Psychology and a B.A. in Psychology from Temple University. He began his career in market research with the National Analysts Division of Booz, Allen and Hamilton and spent 23 years in consumer insights with Merck & Co. prior to joining Ipsos.

About the Marketing Research Institute International (MRII):

MRII is a non-profit educational institute devoted to fulfilling the basic educational needs of people worldwide in the marketing research profession. MRII is the developer of the Principles of Marketing Research in full partnership with the University of Georgia (UGA), located in Athens, Georgia. UGA is responsible for all aspects of the administration and management of the course.

For more information on this news release, please contact:

Fred LaManna
Senior Vice President
Ipsos Healthcare
203.840.3426
fred.lamanna@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Ipsos Healthcare’s Research Chief Joins MRII Board

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Contact

Fred LaManna
Senior Vice President
Ipsos Healthcare
+1.203.840.3426
fred.lamanna@ipsos.com