More Canadians Getting Screened for Colon Cancer

But Majority (53%) Believes People only Screened for Cancer after Experiencing Symptoms

Thursday, February 02, 2012

Toronto, ON – Half of Canadians aged 50 to 74 have been screened for colon cancer in the last two years (a fecal occult blood test and colonoscopy/sigmoidoscopy), an increase of 6 points since data collected in similar survey in 2009, according to a new Ipsos Reid poll conducted on behalf of the Canadian Partnership Against Cancer and its National Colorectal Cancer Screening Network.

Most (92%) Canadians correctly know that cancer screening is a medical test that is performed to detect cancer. However, a majority (53%) believes that individuals are first screened for cancer after they experience symptoms, rather than when they are well before experiencing any symptoms (42%). Interestingly, men (58%) are more likely than women (49%) to believe that screening occurs after symptom development.

While more Canadians are up to date on their colorectal cancer screening, the self-reported incidence of screening is still significantly lower than with other types of cancer screening. In fact, eight in ten (77%) women aged 50 to 74 report having a mammogram performed by a doctor or healthcare professional in the last two years, significantly higher than the proportion of those polled who have been screened for colorectal cancer.

It appears that the issue of colorectal cancer testing is on the minds of many Canadians aged 50 to 74, as four in ten (39%) have had a discussion with a family member about getting tested and three in ten (30%) have discussed the issue with a friend. Nearly one half (48%) of Canadians have discussed getting tested for colorectal cancer with their doctor. Among those who did have a discussion with their doctor, nearly nine in ten (87%) report that their doctor recommended proceeding with the screening.

The Colon Cancer Screening in Canada 2011 survey was conducted from September 8 to 27th, 2011 by Ipsos Reid. The study surveyed 4,050 Canadians aged 45 to 74, with 3,001 interviews conducted by telephone using random digit dialing, and 1,049 recruited via Ipsos Reid’s online panel. A survey with an unweighted probability sample of this size and a 100 per cent response rate would have an estimated margin of error of +/-1.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of Canadian adults 45-74 been polled. The sample was stratified by region, with quotas set by gender and age to achieve a representative sample of Canadians 45 to 74 within each province/territory. The data were weighted to ensure that the sample's regional and age/sex/education composition reflects that of the actual Canadian population according to Census data.

For more information on this news release, please contact:

Heather Alinsangan
Associate Vice President
Ipsos Reid
Public Affairs
613.688.8976
heather.alinsangan@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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More Canadians Getting Screened for Colon Cancer

Contact

Heather Alinsangan
Associate Vice President
Ipsos Reid
+1.416.572.4489
heather.alinsangan@ipsos.com