Neither Side Winning Public Opinion Battle in BC Teachers Dispute

Friday, February 10, 2012

Vancouver, BC – A new Ipsos Reid poll shows that neither side currently has a public opinion advantage in the contract dispute between BC teachers (represented by the BC Teachers Federation, BCTF) and the provincial government (represented by the BC Public School Employers' Association, BCPSEA).

Three-in-ten (31%) British Columbians think BC teachers (represented by BCTF) have been more fair and reasonable in these contract negotiations (15% ‘strongly’, 16% ‘somewhat’).

A similar proportion of residents (29%) think the provincial government (represented by BCPSEA) has been more fair and reasonable in these contract negotiations (13% ‘strongly’, 16% ‘somewhat’).

The remaining four-in-ten (40%) British Columbians do not view either side as being more fair and reasonable in these contract negotiations. One-quarter (23%) say “neither” side has been more fair and reasonable, 2% say “both” sides have been equally fair and reasonable, and 15% are undecided.

By demographics:

  • BC teachers (represented by BCTF) have their largest advantage among Vancouver Island residents (34% BC teachers vs. 23% provincial government), younger residents (37% BC teachers vs. 28% provincial government) and women (33% BC teachers vs. 22% provincial government).
  • The provincial government (represented by BCPSEA) has its largest advantage among men (37% provincial government vs. 29% BC teachers).

These are the findings of an Ipsos Reid poll of 1,000 adult British Columbians conducted online using Ipsos Reid’s national online household panel between February 1 and February 5, 2012. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.1 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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Neither Side Winning Public Opinion Battle in BC Teachers Dispute


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130