Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

Ipsos Loyalty’s Tim Keiningham on Team for Frontiers Award Nomination

Tuesday, February 21, 2012

New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.

The team’s paper/presentation – "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" – is a finalist for the Best Practitioner Presentation Award at the 21st Annual Frontiers in Service Conference. The winner will be announced at the conference in June 2012.

Along with Ipsos Loyalty’s Keiningham, the paper was co-authored by Lerzan Aksoy from Fordham University, Bart Lariviere from Ghent University, Sunil Mithas from the University of Maryland, Forrest Morgeson from American Customer Satisfaction Index, and Atakan Yalcin from Koc University.

This is not the first time that Ipsos Loyalty has been recognized for the Best Practitioner Presentation Award at Frontiers. Ipsos Loyalty was a finalist for this award in 2011, and the winner of the award in 2009.

“We are truly grateful to be in this position once again to have the opportunity to present before the Frontiers selection committee,” adds Keiningham. “We’re up against teams from IBM and Oracle – some of the best and brightest minds in business – so to be in such esteemed company is a great honor and a great challenge.”

Founded in 1992, the Frontiers in Service Conference is considered by many to be the world's leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 35 countries or more from around the world. It is sponsored by the Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland, INFORMS, the American Marketing Association, and IBM.

A selection committee will name the Best Practitioner Presentation Award, highlighting the work of business practitioners presented during the conference. The winning presentation addresses a business issue, demonstrating how research is applied to real-world practical situations or problems. Winning presentations are selected for being innovative and engaging while maintaining a practical and managerial approach.

Tim Keiningham is a multiple award winner of previous research papers and the author of several books on the topic of consumer loyalty and satisfaction.

For more information on this news release, please contact:

Elen Alexov
Director, Marketing Services
Ipsos North America
(778) 373-5136
elen.alexov@ipsos.com

About Ipsos Loyalty

Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located in over 40 countries around the world. Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world's leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships.

For further information contact your local Ipsos office, details at: www.ipsos.com/loyalty.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

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Ipsos Loyalty Finds “Satisfaction” With Best Practitioner Nomination

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Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com