Vancouver, BC – Social networking websites are creating negative
experiences for some Canadian teens in the form of cyber bullying. According to a recent
issue of the Ipsos Canadian Inter@ctive Reid Report, one in five (21%) online
Canadian teens aged 12-17 have witnessed someone they know being bullied through a
social networking site.
"Cyber bullying" is defined as the use of Internet services to deliberately and repeatedly
post information about an individual that is intended to harm them.
Among those surveyed, younger teens and girls are the most likely to witness cyber
bullying. One quarter (25%) of teens aged 12-15 years old have witnessed online bullying,
compared to 14% of those aged 16-17 years old. In addition, 25% of online teens girls have
witnessed this type of bullying in comparison to 17% of boys.
"While social networking websites such as Facebook and Twitter have many positive
benefits, they also create new opportunities for bullies," says Catherine Dawson, Senior Vice
President with Ipsos Reid in Vancouver. "Teens who fall victim to bullying at school or at work
are no longer able to escape when they come home because of this online vector for
More generally, half (51%) of teens with a social networking profile have had negative
experiences with some aspect of social networking. These experiences include someone else
posting an embarrassing photo of them (16%), someone hacking their social network account
pretending to be them (12%), and someone using information they found about them online to
harass them at school, home, or work (6%).
"Cyber bullying is something we take very seriously," says Inspector Ralph Pauw, the
commander of the Youth Services Section of the Vancouver Police Department. "It would be a
mistake to underestimate the scope of this problem and the potential for tragedy that always
This release is based on the findings of an Ipsos Reid syndicated study, The Ipsos
Canadian Inter@ctive Reid Report, fielded December 14th to 20th, 2011 and released in
2011-Issue 5. This online survey of 416 Canadian teens was conducted via the Ipsos Online
Panel. The results are based on a sample where quota sampling and weighting are employed
to balance demographics and ensure that the sample's composition reflects that of the actual
Canadian population according to Census data. Quota samples with weighting from the Ipsos
online panel provide results that are intended to approximate a probability sample. An
unweighted probability sample of this size, with a 100% response rate, would have an
estimated margin of error of +/- 4.8 percentage points, 19 times out of 20.
For more information on the Ipsos Canadian Inter@ctive Reid Report, please visit www.ipsos.ca/reid/interactive
For more information on this news release, please contact:
Senior Vice President
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid's
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, and
technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-
based market research group.
To learn more, please visit www.ipsos.ca.
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professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group
with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of
Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research
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Ipsos researchers assess market potential and interpret market trends. They develop and
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