Health Care Top Issue On The Minds of Alberta Voters

Redford And Smith in Dead Heat As Best Premier, But Many Are Still Undecided

Tuesday, March 27, 2012

Calgary, AB – As Albertans prepare to go the polls on April 23rd, a new Ipsos Reid poll looks at top issues on the minds of Albertans. Health care is far and away the top issue overall, with 51% selecting it as an issue that they feel should receive the greatest attention from Alberta’s leaders. Other top selections include education (21%), the economy (17%), deficit/budget (14%), ethics and accountability (10%), and oil sands issues (10%).

Health care in general is the top issue across all demographic groups, but especially with women (59% vs. 43% of men) and older Albertans (67% among 55+ years vs. 51% among 35-54 years, 38% among 18-34 years). It is also the biggest issue for undecided voters (63%).

By party support, the top three issues are as follows:

  • For PC voters, it’s health care in general (55%), education (27%) and the economy (25%).
  • For Wildrose voters, it’s health care in general (51%), deficit/budget (30%) and the economy (16%).
  • For Liberal voters, it’s health care in general (49%), physician intimidation (30%) and education (24%).
  • For NDP voters, it’s health care in general (44%), education (28%) and the economy (19%).
  • For undecided voters, it’s health care in general (63%), education (25%) and taxes (12%).


None of the party leaders has a significant advantage in terms of public perceptions of who would make the best Premier of Alberta. Currently, Albertans are evenly divided between Alison Redford (25%) and Danielle Smith (24%), with other leaders trailing far behind (Raj Sherman – 8%, Brian Mason – 6%, and Glenn Taylor 1%).

Many Albertans (35%) however are still undecided about which leader would make the best Premier. This means that all the leaders have a lot of work to do over the coming 27 days, especially with younger voters (54% don’t know among 18-34 years vs. 33% among 35-54 years and 17% among 55+ years) and women (43% don’t know vs. 28% among men).

These are the findings of an Ipsos Reid poll of 890 adult Albertans conducted online using Ipsos Reid’s national online household panel between March 20 and March 25, 2012. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.3 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Alberta population according to 2006 Census data.

For more information on this news release, please contact:

Jamie Duncan
Associate Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion ($1.897 billion U.S.) in 2011.

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Health Care Top Issue On The Minds of Alberta Voters


Jamie Duncan
Vice President, Canada
Ipsos Public Affairs