Half of Albertans Expecting an Exciting Election Campaign

Wildrose Supporters are the Most Excited

Wednesday, March 28, 2012

Calgary, AB – Ipsos Reid polling in Alberta shows only moderate voter excitement about the April 23rd election. Overall, about half of Albertans (48%) agree with the statement that “the upcoming provincial election should be the most exciting in many years”. Three-in-ten (28%) Albertans disagree with this statement and one-quarter (24%) say they “don’t know”.

Men are more likely to think this election will be exciting (57% agree vs. 39% among women), as are older Albertans (65% agree among 55+ years vs. 50% among 35-54 years and 31% among 18-34 years). Results also show that Wildrose supporters are more likely than any other voter group to express excitement for the upcoming election, which might ultimately lead to stronger turnout among this group. By party support, the agreement to the statement “the upcoming provincial election should be the most exciting in many years” is as follows:

  • For Wildrose voters - 70% agree
  • For Liberal voters - 53% agree
  • For PC voters - 47% agree
  • For NDP voters - 44% agree
  • For undecided voters – 25% agree

These are the findings of an Ipsos Reid poll of 890 adult Albertans conducted online using Ipsos Reid’s national online household panel between March 20 and March 25, 2012. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.3 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Alberta population according to 2006 Census data.

For more information on this news release, please contact:

Jamie Duncan
Associate Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion ($1.897 billion U.S.) in 2011.

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Half of Albertans Expecting an Exciting Election Campaign


Jamie Duncan
Vice President, Canada
Ipsos Public Affairs