Socialogue: A Cool Experience Trumps a Cool Product... But, Not By Much

Tuesday, April 17, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.



(Click to enlarge image)


Season opera tickets or a sleek new computer? A trip to an exotic location or a spacious new car? A five-course meal at a premier restaurant or a high-tech new expresso maker? More than one out of two people (56%) would rather buy a cool experience than a cool product. But, that view of cool is not has hot in Latin America, where 54% would opt for the material over the experiential.


More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange
310.736.3440
jill.wiltfong@ipsos.com

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at ipsosopenthinkingexchange@ipsos.com

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit www.ipsosglobaladvisor.com or contact us at globaladvisor@ipsos.com


Socialogue: A Cool Experience Trumps a Cool Product... But, Not By Much

Contact

JillWiltfong Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange
Work+1.310.736.3440