British Columbians on Provincial Government Climate Change Action

Friday, April 20, 2012

Vancouver, BC – An Ipsos Reid poll conducted on behalf of Pacific Carbon Trust1 shows that a solid majority of British Columbians support their provincial government taking a variety of actions on climate change.

British Columbians want to see their provincial government take an active role, with seven-in-ten (72%) agreeing with the statement that “the BC government should continue to take an active role in reducing greenhouse gas emissions and fighting climate change.” Only 8% of British Columbians disagree with this statement.

British Columbians are even more supportive of their government leading by example, with eight-in-ten (80%) agreeing “the BC government and public organizations should lead by example by reducing their energy costs and carbon emissions”. Only 3% of residents disagree with this statement.

British Columbians support their provincial government taking action in relation to the clean-tech sector, with eight-in-ten (79%) agreeing that “the BC government should be working to stimulate jobs and investment in the clean tech sector” (5% disagree) and seven-in-ten (70%) agreeing that “the BC government should provide business with incentives to grow BC's clean tech sector” (11% disagree).

In other survey findings:

  • Two-thirds (67%) agree that “The BC government should offer incentives to industry to lower their greenhouse gas emissions” (12% disagree).
  • More than six-in-ten (63%) agree that “The BC government should work towards making British Columbia one of the greenest jurisdictions in the world” (9% disagree).
  • A majority (55%) think that “government buildings in BC, including schools and hospitals, should be required to be carbon neutral” (19% say “no” and 25% say “don’t know”).

British Columbians admit they are not too familiar with carbon offsets. Only one-third (32%) of residents say they are either “very familiar” (3%) or “somewhat familiar” (29%) with the term. Other residents say they have “not heard the term before” (13%), or are “not very familiar” (33%) or “not at all familiar” (22%) with the term.

These are the findings of an Ipsos Reid poll of 806 adult British Columbians conducted online using Ipsos Reid’s national online household panel between November 21 and 28, 2011. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.5 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.


1.Pacific Carbon Trust is a provincial Crown corporation established to deliver BC-based offsets to help clients reduce their carbon footprint, and to drive the growth of BC’s low-carbon economy.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
778.373.5130
kyle.braid@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion ($1.897 billion U.S.) in 2011.

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.


British Columbians on Provincial Government Climate Change Action

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com