Ipsos’ U.S. Diversity Markets Report: 15th Edition

Understanding the U.S. Multicultural Marketplace

Tuesday, April 24, 2012

New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.

“We are pleased to release the newest edition of the U.S. Diversity Markets Report that gives organizations added insight into key segments of the U.S. market,” says Chris Deeney, Senior Vice President of Ipsos Public Affairs’ Omnibus Division. “The transformation of American households constantly challenges researchers and businesses alike as the U.S. population continue to grow more diverse.”

The U.S. Diversity Markets Report is a leading research publication on U.S. multicultural markets. This biennial report covers demographics and market characteristics for the rapidly growing Hispanic, African-American, and Asian-American markets, built from 4,700 interviews among diverse consumers.

Denise Sharp, Vice President of Diversity for Ipsos Public Affairs adds “The U.S. Diversity Markets Report aims to help marketers and advertisers better understand and reach these markets which now represent 36% of the U.S. population. Our comprehensive report offers numerous applications for a range of businesses, including market research and segmentation analysis, marketing and strategic planning, and media budget allocations.“

The U.S. Diversity Markets Report paints a detailed picture of the American consumer by providing detailed population estimates, demographic profiles, analysis of language and acculturation trends, and media consumption of the three major diversity groups. To learn more about the report, please visit our website.

Some findings from the U.S. Diversity Markets Report are featured in our Point of View paper, Targeting Hispanics by Language Spoken at Home – Is it Really that Simple? This paper explores the language dominance at home as a criteria for segmenting U.S. Hispanics for marketing and media.

For more information on this news release please contact:

Alison Babcock
Vice President, Marketing & International Coordinator
Ipsos Public Affairs
1.416.324.2016
alison.babcock@ipsos.com

Julio Franco
Associate Vice President
Ipsos Public Affairs
1.646.313.6117
julio.franco@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.


Ipsos’ U.S. Diversity Markets Report: 15th Edition

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Contact

Alison Babcock
Vice President, Marketing & International Coordinator
Ipsos Public Affairs
1.416.324.2016
alison.babcock@ipsos.com