When You Have Meningitis, The Clock is Ticking...

92% of Canadians Claim to be Somewhat, Not Very, or Not At All Familiar with Meningitis and Half of Canadians Do Not Realize that Meningitis Can be Transmitted by Coughing or Sneezing, Sharing Drinking Glasses, Kissing and Sharing Eating Utensils

Tuesday, April 24, 2012

Waterloo, ON – Newly released research conducted by Ipsos Reid on behalf of the Meningitis Research Foundation of Canada reveals Canadians are not very familiar with meningitis symptoms, which can often be mistaken for the flu, making it difficult for many people to recognize the severity of the situation.

Survey highlights include the following:

  • 92% of Canadians claim to be somewhat, not very, or not at all familiar with meningitis.
  • If their child complained of a stiff neck and developed a sudden fever and/or small irregular purple spots:
    • 70% of Canadians would take their child to the emergency room immediately
    • 18% of Canadians would make an appointment with their doctor
    • 10% would wait 24-48 hours and re-evaluate
    • 2% would do nothing
  • The proportion of Canadians who think meningitis can be transmitted via:
    • Coughing and sneezing – 52%
    • Sharing drinking glasses – 46%
    • Kissing – 45%
    • Sharing eating utensils - 44%
  • 85% of Canadians with children would likely have their children vaccinated against the vaccine-preventable meningitis bacteria knowing that this procedure is recommended by the National Advisory Committee on Immunization (NACI).
  • 59% of Canadians said they would be surprised to learn that their province did not offer a vaccination program to protect their children against four of the five vaccine-preventable meningitis bacteria.

These are some of the findings of an Ipsos Reid poll conducted between March 13th and 14th, 2012 on behalf of the Meningitis Research Foundation of Canada. For this survey, a national sample of 1,014 Canadian residents from Ipsos' Canadian online panel were interviewed online. Weighting was then employed on the sampler to balance demographics and ensure that its composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20 of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

David Ouellet
Associate Vice President
Ipsos Reid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

When You Have Meningitis, The Clock is Ticking...


David Ouellet
Vice President / Vice-président, Canada
Ipsos Marketing
+1 514 904 4322