Canada's First Flu Report The Results Are In: Canada Fails The Flu Test!

Overall, Flu Vaccination Rates Were Very Low in Canada with Only 36% of Canadian Adults Reporting That They Were Vaccinated. Surprise, Surprise – the Province with the Highest Vaccination Rates Typically Reported the Lowest Flu Incidence Rates

Thursday, May 10, 2012

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of the British Columbia and Quebec Lung Associations reveals discouraging results from Canada’s first national Flu Report Card.

Survey highlights include the following:

  • 36% of Canadians reported that they were vaccinated against the flu.
  • BC had the highest vaccination rate at 52% and among the lowest flu incidence rate at 10%.
  • Quebec had the lowest vaccination rate at 27% and the highest flu incidence rate at 25%.
  • 20% of Canadians missed work or school because of the flu.
  • 14% of Canadians took time off from work or school to take care of someone in their household with the flu.
  • 48% of Canadians would be more likely to get the flu shot if the process was faster and easier.
  • 43% of Canadians would be more likely to get the flu shot if it came with a smaller, thinner microneedle.

These are some of the findings of an Ipsos Reid poll conducted in March 2012 on behalf of the BC and Quebec Lung Associations. For this survey, a national sample of 1,019 Canadian residents from Ipsos' Canadian online panel were interviewed online. Weighting was then employed on the sample to balance demographics and ensure that its composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20 of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

David Ouellet
Associate Vice President
Ipsos Reid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit to learn more about Ipsos’ offerings and capabilities.

Canada's First Flu Report
The Results Are In: Canada Fails The Flu Test!


David Ouellet
Vice President / Vice-président, Canada
Ipsos Marketing
+1 514 904 4322