Vancouver, BC – More British Columbian tree fruit growers are likely to
increase their acreage of apples than decrease according to a new Ipsos Reid poll conducted
on behalf of the BC Fruit Growers' Association. Specifically, 15% of growers claim that they will
be increasing their acreage dedicated to growing apples over the next 5 years, compared to
only 6% who say they will decrease their amount of land for this fruit over the same time
Other favorable news for the industry is that compared to 2005 when this study was last
conducted, more growers currently plan to continue farming in the tree fruit industry for a
longer period of time. In specific, the percentage of growers who intend to continue farming for
less than 5 years has decreased from 30% of growers in 2005 to 22% of growers this year. At
the same time, a greater portion of growers expressed interest in continuing to farm for another
5 to 10 years (25% in 2005 to 41% in 2012). A similar percentage of growers plan to continue
farming in the tree fruit industry for 11 years or more in 2005 and 2011 (31% in 2005 versus
35% in 2011) and much fewer report being unsure of their future plans this year (14% in 2005
versus 2% in 2012).
The study also indicates that introducing Replant/Removal Programs similar to the
previously available programs may have a positive impact on growers' behaviours. Growers
were asked whether they agree or disagree that they would change their replant plans and
would increase their overall amount of acreage replanted over the next five years if there was
a Replant/Removal Program similar to the previously available programs. Half of growers
agreed that this would cause them to increase their overall amount of acreage replanted
(48%, with 34% strongly agree and 14% somewhat agree) while one-quarter disagreed (26%
with 15% strongly disagree and 11% somewhat disagree). The remaining one-quarter are
unsure of their answer (26%).
These are some of the findings of an Ipsos Reid study fielded from March 12 to 20,
2012 on behalf of the BC Fruit Growers' Association. For this survey, a sample of 150 BC Fruit
Growers' Association members were interviewed via telephone. Weighting was employed to
ensure that the sample's composition reflects that of the BC Fruit Growers' Association
member database. The margin of error for a sample of this size is +/-7.1 percentage points, 19
times out of 20 based on a finite population size of 687 members.
For more information on this news release, please contact:
Senior Vice President
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public
opinion research, and research partner for loyalty and forecasting and modelling insights. With
operations in eight cities, Ipsos Reid employs more than 600 research professionals and
support staff in Canada. The company has the biggest network of telephone call centres in the
country, as well as the largest pre-recruited household and online panels. Ipsos Reid's
marketing research and public affairs practices offer the premier suite of research vehicles in
Canada, all of which provide clients with actionable and relevant information. Staffed with
seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid
offers syndicated information or custom solutions across key sectors of the Canadian
economy, including consumer packaged goods, financial services, automotive, retail, and
technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-
based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos is an independent market research company controlled and managed by research
professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group
with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of
Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media, public affairs research, and
Ipsos researchers assess market potential and interpret market trends. They develop and
build brands. They help clients build long-term relationships with their customers. They test
advertising and study audience responses to various media and they measure public opinion
around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global
revenues of €1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn
more about Ipsos' offerings and capabilities.