Ipsos/Reuters Poll: Impact of Obama on Support for Gay Marriage Analysis

Tuesday, May 29, 2012

Washington, DC - A number of commentators have looked into shifts in support for gay marriage following President Obama’s announcement, which can be found here: http://fivethirtyeight.blogs.nytimes.com/2012/05/25/signs-of-shift-among-african-americans-on-same-sex-marriage/

Our data shows a dramatic shift in support for gay marriage among African-Americans following President Obama's announcement of his support. Black Americans are a critical constituency for the President looking forward to November, and this attitudinal shift is good news for Mr. Obama. If he is able to lead and push opinion, rather than only react to it, he will be able to more effectively govern if he wins a second term.

Data were collected online via Ipsos' ongoing daily polling for Thomson Reuters. This data was taken from an aggregate analysis of all data collected so far since January 2012. Questions on support for gay marriage as well as race have been in place since the beginning of the poll tracking. The data was cut so that all 'pre' figures predate Obama's announcement about his support for gay marriage; and all 'post' data follows this announcement.

This analysis shows how useful large-scale, long-term data collection can be. Because we have such a large volume of data to hand, we're able to splice it around key political events and announcements, which allows us to measure their impact in an unbiased manner.

Reuters write-up on this data can be found here: http://www.reuters.com/article/2012/05/25/us-usa-campaign-gaymarriage-idUSBRE84O1DN20120525

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

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About Ipsos

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Ipsos/Reuters Poll: Impact of Obama on Support for Gay Marriage Analysis

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Julia Clark
Senior Vice President, US
Ipsos Public Affairs