Ipsos/Reuters Poll: Impact of Obama on Support for Gay Marriage Analysis

Tuesday, May 29, 2012

Washington, DC - A number of commentators have looked into shifts in support for gay marriage following President Obama’s announcement, which can be found here: http://fivethirtyeight.blogs.nytimes.com/2012/05/25/signs-of-shift-among-african-americans-on-same-sex-marriage/

Our data shows a dramatic shift in support for gay marriage among African-Americans following President Obama's announcement of his support. Black Americans are a critical constituency for the President looking forward to November, and this attitudinal shift is good news for Mr. Obama. If he is able to lead and push opinion, rather than only react to it, he will be able to more effectively govern if he wins a second term.

Data were collected online via Ipsos' ongoing daily polling for Thomson Reuters. This data was taken from an aggregate analysis of all data collected so far since January 2012. Questions on support for gay marriage as well as race have been in place since the beginning of the poll tracking. The data was cut so that all 'pre' figures predate Obama's announcement about his support for gay marriage; and all 'post' data follows this announcement.

This analysis shows how useful large-scale, long-term data collection can be. Because we have such a large volume of data to hand, we're able to splice it around key political events and announcements, which allows us to measure their impact in an unbiased manner.

Reuters write-up on this data can be found here: http://www.reuters.com/article/2012/05/25/us-usa-campaign-gaymarriage-idUSBRE84O1DN20120525

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs
202.463.3623
julia.clark@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

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Ipsos/Reuters Poll: Impact of Obama on Support for Gay Marriage Analysis

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JuliaClark Julia Clark
Vice President
Ipsos Public Affairs
Work+1.312.526.4919