Ipsos/Reuters Poll: Impact of Obama on Support for Gay Marriage Analysis
Washington, DC - A number of commentators have looked into shifts in support for gay marriage following President Obama’s announcement, which can be found here: http://fivethirtyeight.blogs.nytimes.com/2012/05/25/signs-of-shift-among-african-americans-on-same-sex-marriage/
Our data shows a dramatic shift in support for gay marriage among African-Americans following President Obama's announcement of his support. Black Americans are a critical constituency for the President looking forward to November, and this attitudinal shift is good news for Mr. Obama. If he is able to lead and push opinion, rather than only react to it, he will be able to more effectively govern if he wins a second term.
Data were collected online via Ipsos' ongoing daily polling for Thomson Reuters. This data was taken from an aggregate analysis of all data collected so far since January 2012. Questions on support for gay marriage as well as race have been in place since the beginning of the poll tracking. The data was cut so that all 'pre' figures predate Obama's announcement about his support for gay marriage; and all 'post' data follows this announcement.
This analysis shows how useful large-scale, long-term data collection can be. Because we have such a large volume of data to hand, we're able to splice it around key political events and announcements, which allows us to measure their impact in an unbiased manner.
Reuters write-up on this data can be found here: http://www.reuters.com/article/2012/05/25/us-usa-campaign-gaymarriage-idUSBRE84O1DN20120525
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Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.
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