Shanghai, China - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the appointment of David Twinberrow as Head of Syndicated Services, Asia Pacific.
Based in Shanghai, Twinberrow will spearhead the planned expansion and development of the company’s market-leading Therapy Monitor portfolio in Asia Pacific. The portfolio, which tracks usage of drug treatments in 20+ disease areas and 31 markets worldwide, is the largest suite of disease-specific patient chart review studies in the industry.
Twinberrow will report into Rhoda Schmuecking, President – Global Therapy Monitors, and Jackie Ilacqua, President – Oncology Portfolio. (In Japan, Ipsos Healthcare’s Therapy Monitors will continue to be led by William Hall.)
Commenting on his new position, Twinberrow said, “Joining Ipsos Healthcare is a really exciting move for me; the Therapy Monitors are already the gold standard for patient chart review data globally, and there is great potential for developing these and other syndicated services to meet our clients’ changing information needs in Asia Pacific.”
Rhoda Schmuecking, Ipsos Healthcare’s President of Global Therapy Monitors, added, “We are delighted to welcome David on board; his vast expertise in the pharma industry, in the APAC market, and in specific key disease areas will combine to further strengthen our offering in this critical and growing region.”
Twinberrow joins Ipsos from IMS, where he was VP of Strategy and Market Development for the China region. Prior to this, he led the team tasked with growing IMS’ information business lines across APAC – focusing on developing and improving their core audits and syndicated information, which included the launch of the Oncology Analyzer. Before joining IMS, Twinberrow worked as a consultant, developing and marketing oncology patient management systems in the UK; this followed a 12-year period in the UK pharmaceutical industry at companies including Amgen, GSK and Servier.
For more information on this news release please contact:
President, Global Therapy Monitors
About Ipsos Healthcare
Ipsos Healthcare is a global business focusing on research in the pharmaceutical, bio-tech, and medical device markets. It is also the leading provider of global syndicated patient chart studies in over 14 countries. Operating in over 40 countries, the team of 600 healthcare market researcher experts, marketers and client-side brand-builders focus on delivering outcome-oriented research for its’ clients. Drawing from a broad range of qualitative and quantitative techniques, Ipsos Healthcare offers custom and syndicated research programs to evaluate motivations, experiences, interactions and influence of stakeholders forming the multi-customer markets which increasingly drive business success in the healthcare industry.
For more information, please visit www.ipsoshealth.com.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.