Socialogue: Advice to Those Sending Ads to Mobile Phones

Tuesday, June 19, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

Receptivity to reading ads on mobile phones is on the rise, with 41% saying they have already done so. As you would probably expect, the percent rises for those younger than 35 (45%) and falls among those who are 50 to 64 years of age (32%). Geographically, those in Latin America, the Middle East, Africa and the BRIC countries are much more likely to have viewed an ad on their mobile phones (more than five out of ten people) than those in North America, where less than two out of ten people have. So when making media plans, remember that you'll have better mobile phone exposure among younger people outside the U.S. and Canada - at least for now.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Advice to Those Sending Ads to Mobile Phones


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange