New Global Leader to Tackle Digital Ad Research Frontier
Ken Mallon Takes on Global Leadership Role with Ipsos ASI|digital
Wednesday, June 27, 2012
Chicago, IL – Recognizing that research and advertising go hand-in-hand, especially in today’s digital world, Ipsos is expanding their Ipsos ASI|digital team. Ken Mallon is joining Ipsos as Global President of Ipsos ASI|digital, the company’s practice focused on advertising research in digital and social spaces. Mallon joins Ipsos ASI|digital having most recently served as the Vice President and Head of Yahoo! AdLabs.
“Ipsos ASI|digital partners with clients to pursue best practices that leverage the power of digital and social spaces, and how to integrate them with the overall creative process, maximizing the effect of their communication,” says Alex Gronberger, Global CEO for Ipsos ASI. “With Ken Mallon’s extensive and cutting edge experience at Yahoo!, he has proven himself as an innovator and a leader in the digital world. He will no doubt use that knowledge to help us build a digital research practice that helps our clients uncover greater insights that drive better results.”
As Global President of Ipsos ASI|digital, Mallon will lead a worldwide team dedicated to developing the practice, offer, and processes throughout the world.
Mallon has extensive experience in research, in particular, the digital side of the equation. After a ten year career as a health and biotech scientist, he joined Yahoo! in 2000 to help start their data mining group. His team helped develop the first behavioral targeting system, data-based research and analytic products, primary research capabilities, inventory forecasting systems, and the first scalable closed-loop targeting and measurement system, Y! Consumer Direct, through a partnership with Nielsen.
In 2004, Ken joined the executive management team at Dynamic Logic leading product development and later, following Millward Brown’s acquisition of Dynamic Logic, he led digital solutions and consulting for both Millward Brown and Dynamic Logic clients, globally. After six years, he returned to Yahoo! in 2010 to start Yahoo! AdLabs, a global ad product innovation and ad testing group.
“I’m excited by the global reach and resources of Ipsos,” says Mallon of his new post. “Advertisers want to more deeply understand the rapidly changing and increasing role that digital communication must play in their strategies. Ipsos is well-positioned to build something exceptional and I’m delighted to lead it.”
Mallon earned advanced degrees in quantitative and health sciences from Stanford University and Johns Hopkins University, respectively. He will work primarily from Ipsos’ San Francisco office.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.