The Maple Leaf, Salmon and Beer: Canadians Assess What is Quintessentially Canadian

Three Quarters (74%) Think Displaying the Flag and Patriotism Any Way is OK, Including on Underwear (60%); Two in Ten (19%) Would Consider Getting a Flag Tattoo

Thursday, June 28, 2012

Toronto, ON – As Canadians prepare to gather from coast to coast to celebrate Canada Day on July 1st, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute reveals that Canadians appear to be reassessing some of the traditional symbols of Canada as the maple leaf, salmon and beer rise to the top of the list...

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The Maple Leaf, Salmon and Beer: 
Canadians Assess What is Quintessentially Canadian

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Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com