Socialogue: Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine

Tuesday, July 03, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

No longer is bedtime just about checking the thermostat, the windows and that the dogs have gone out. For about one in five people, the lights don’t go out at bedtime until they have checked to see if their friends have posted any new updates on the social networks they share. And, just in case those friends had any thoughts or activities to report during the night, 17% of people say they check their friends’ social networking updates within the first hour after they wake up each day. An update with a cup of coffee makes the perfect breakfast! This is welcome news for marketers as the more time social network users spend online, the more opportunities for advertisers to reach them with targeted messaging.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange