Socialogue: Hello, My Virtual Friend!

Tuesday, July 10, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

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Saw a great movie last night? Have a great story to tell? How about calling a friend? Maybe not. Just about two of every ten people say they socialize more with friends online than they do in the real world. While long working hours and busy lives often preclude picking up the phone on impulse to talk with a friend or getting together in person, the internet offers an easy way to connect – and to have multiple conversations going at the same time. As new internet generations continue to be raised with their friends just one click away, we think that the trend will continue to grow. With all aspects of our lives being lived online, online advertising could prove to become more and more enticing!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Hello, My Virtual Friend!


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange