Socialogue: Blend Right In

Tuesday, July 31, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

There are those who will broadcast their opinions to everyone, regardless of how controversial they are, and those who won’t. Those who will give speeches in front of thousands of strangers and those who won’t. Those who will wear bright colors when everyone is wearing black, brown or navy. The fact is that 61%, including your employees and your customers, are much happier blending in than standing out because of what they say, do or wear. That doesn’t mean that promotions calling for unique expressions won’t attract all kinds of people. The act of creating – even if it results in “stand-out” exposures – is very different, say, from singing loudly in a quiet library or from dyeing one’s hair magenta. Those in the Middle East and Africa, however, prefer to stand out rather than blend it.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Blend Right In


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange