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Men and Women Differ Greatly on What Movie Represents Their Ideal Summer; Women Pick Dirty Dancing (39%), Men Choose American Pie (26%)

Genders Converge at the Concessions Stand as Six in Ten Women (59%) and Men (58%) Purchase Popcorn When Going to the Movies

Monday, July 30, 2012

Toronto, ON – Men and women don’t agree on which summer movie best represents their ideal summer, according to an Ipsos Reid poll conducted on behalf of Cineplex. From a list of nine notable summer movies, four in ten (39%) women say that Dirty Dancing, the 1987 summer love story between Patrick Swayze and Jennifer Grey,...

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Men and Women Differ Greatly on What Movie Represents Their Ideal Summer; Women Pick <i>Dirty Dancing</i> (39%), Men Choose <i>American Pie</i> (26%)
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SeanSimpson Sean Simpson
Associate Vice President
Ipsos Reid
Work+1.416.572.4474