Socialogue: 2012 London Olympics are a Golden Viewing Opportunity

Tuesday, August 07, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

The Olympic games are in action! While 65% say they will be watching the competition on TV, 23% will be rooting for their countries via the Internet, a number that swells to 34% in APAC countries and 43% in BRIC countries. Six percent of people say they will watch at least part of the Olympics on mobile devices and 4% will watch on tablets such as iPads. We expect these percents to rise as people become more comfortable viewing smaller screens and choose to watch in real-time, rather than coming home to hours and hours of recorded footage. In fact, 20% (31% in APAC countries and 37% in BRIC countries) say there is a possibility they will download an app so they can watch the games live and 21% (37% in BRIC countries, 33% in APAC countries and 32% in Middle East and Africa) might download an app so they can get updates on the games.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: 2012 London Olympics are a Golden Viewing Opportunity


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange