Four in Ten (36%) Canadians ‘Not Aware’ Exploitive Child Labour Used to Make Products for Western Markets

Two in Three (68%) Canadians Willing to Spend an Average of 16% More to Ensure Products are Free of Child Labour

Thursday, August 23, 2012

Toronto, ON – A new Ipsos Reid poll, conducted on behalf of World Vision, reveals that four in ten (36%) Canadians are ‘not aware’ (8% not at all/28% not very) that children worldwide are forced into dirty, dangerous and degrading jobs to create products for Western markets. Two-thirds (64%) of Canadians, however, are ‘aware’...

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Four in Ten (36%) Canadians ‘Not Aware’ Exploitive Child Labour Used to Make Products for Western Markets

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Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com