Average Canadian (70%) Much More Likely to Believe Their Financial Knowledge is Good or Excellent Compared to Other Canadians (30%)

Two-Thirds (64%) Believe Financial Literacy is a Serious Issue; One-Quarter (23%) Do Nothing to Improve Their Knowledge

Monday, September 24, 2012

Toronto, ON – Most Canadians believe their own financial knowledge exceeds that of other Canadians, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (70%) describe their financial knowledge as ‘excellent/good’ (6%/64%). One-quarter (27%) believe their financial knowledge is ‘not very good’, while only...

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Average Canadian (70%) Much More Likely to Believe Their Financial Knowledge is Good or Excellent Compared to Other Canadians (30%)

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Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com