Socialogue: Marketers Successfully Conquer Another Frontier

Sunday, September 30, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

Marketers checking click-through data about their online ads know that they are gaining views. The group most likely to read an ad placed on a social network is Gen Y, more than half of whom ( 57%) say they have. Reading ads on social networks declines with age: 49% of Gen X and 38% of Baby Boomers have read these ads. Looking at mobile phone ad readership, the generational pattern remains the same: 45% of Gen Y, 43% of the Gen X and 35% of Baby Boomers. The weakest click-through percentages relate to readership of emails from retailers viewed on mobile phones: 30% of Gen Y, 31% of Gen X and 25% of Baby Boomers. Bottom line to marketers: you are getting eyes, so keep giving them something to read!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Marketers Successfully Conquer Another Frontier


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange